DermAvenue
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DermAvenue.com was founded in 2010 by Cesar Caldera, a seasoned entrepreneur with a background in medical aesthetics. With a passion for skin health and years of experience in the medspa industry, Cesar launched DermAvenue to bring science-backed, expert-approved skincare directly to consumers.
From the start, DermAvenue has operated under the medical guidance of Cesar Caldera, MD—Cesar’s father—who has proudly served as the company’s Medical Director since its inception. His expertise ensures that every product we offer meets the highest clinical standards in the skincare space.
In 2016, Cesar expanded his presence in the aesthetics industry by opening BeyondSkin Medspa in Los Feliz / Los Angeles, CA—now a highly rated, local favorite known for delivering premium treatments and personalized care.
Cesar Caldera is also the CEO of Brains & Beauty Inc., the parent company that owns and operates DermAvenue.com. Since 2010, Brains & Beauty Inc. has overseen DermAvenue’s continuous year-over-year growth, establishing it as a leader in the physician-dispensed skincare market.

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