Bloomchic

BloomChic is a digital-first fashion brand focused on re-imagining and creating more inclusive options - in fashion and beyond, for curvy, mid and plus-size women in sizes 10-30. Founded in 2021, it exists to empower women worldwide with unprecedented access to style, comfort, and choice. We don't believe in one size fits all, we place BloomChic women at the centre of our designing philosophy.
This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its curvy, mid to plus-size centric design philosophy enabled by continuous customer feedback and market insights. BloomChic's 2022 Series B was led by L Catterton.